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The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries
Book
NA
HD 69.B7 R537 1998
IP Library
Imprint
New York : HarperBusiness, c1998.
Edition
Creator
Ries, Al.
Editor
Translator
Physical Description
Notes
Series
ISBN
Subject
viii, 182 pages : ill. ; 22 cm.
Includes index
887309372
Branding (Marketing)
IP-000534
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