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Made to stick : why some ideas survive and others die
Book
HM 1033 .H43 2008
IP Library
Imprint
New York : Random House, c2008
Edition
Creator
Heath, ChipHeath, Dan
Editor
Translator
Physical Description
Notes
Series
ISBN
Subject
323 p. ; 22 cm.
Includes bibliographical references and index.
9781400064281
Social psychology.;Context effects (Psychology).;Contagion (Social psychology)
IP-000332
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